GROW YOUR BUSINESS: Register for FOCUS100 Oct 3rd-Oct 4th

Enterprising entrepreneurs, tech curious, and digital rock stars should NOT miss "The Most Diverse Tech Conference on the Planet!" Join digitalundivided in NYC for #FOCUS100! Get insight from thought leaders from top companies, such as Facebook, Uber and AMEX OPEN. Network with diverse startups plus execs from Pinterest, Google, and more!

Register Now
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GROW YOUR BUSINESS: Register for FOCUS100 Oct 3rd-Oct 4th

Enterprising entrepreneurs, tech curious, and digital rock stars should NOT miss "The Most Diverse Tech Conference on the Planet!" Join digitalundivided in NYC for #FOCUS100! Get insight from thought leaders from top companies, such as Facebook, Uber and AMEX OPEN. Network with diverse startups plus execs from Pinterest, Google, and more!

Register Now
Get access to all of the great events, resources and conversations on digitalundivided join the community
Get access to all of the great events, resources and conversations on digitalundivided   join now

American Express OPEN is the exclusive 2014 Financial Category Sponsor of digitalundivided's START and FOCUS programs.

What is digitalundivided?

digitalundivided (DID) is a social enterprise that develops programs that increase the active participation of urban communities, especially women, in the digital space.

FOCUS100 2013 : The MOST Diverse Tech Conference on the Planet from digitalundivided on Vimeo.

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Turn that product into an actual company

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Get your company the money or partners needed to become a business

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Sell or sustain that business, so you can invest in others or START again

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3 Ways Tech Companies Help Increase Their Diversity

Posted on September 24, 2014

Often when I first mention “diversity” to a tech CEO, I get either a deer-in-headlights look, or an assurance that they support STEM programs for poor kindergartners. Please continue to support the pipeline — remember, those kindergartners are your future employees and customers. However having a diverse workforce NOW gives you an advantage over your white-washed competitors.

How? Well, firstly: the demographics of the country (and world) are changing to the point that in order to scale, it’s crucial for any company looking to go public and/or be bought to have staff members with deep intelligence in the “New General Market”. Coined by Jeffrey Bowman, a Senior Partner at Oglivy and founder of The Cross-Cultural Marketing & Communications Association (CCMCA), the New General Market is a term referring to the 99% or so of the world that isn’t made up of straight, white, middle-class males.

Secondly, diversity benefits your company because diversity equals innovation. That means you will have a heads-up on new trends, processes, and possible-use scenarios that your competitors haven’t thought of because they spend all their time hanging out with, to put it bluntly, themselves.

So how can you, CEO of a startup, increase diversity in your company? Here are three relatively simple ways.
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Failure to Launch: What to ask yourself before starting a business

Posted on September 18, 2014

Last night’s tech talk with Sarah Milstein, CEO and Co-Founder of Lean Startup brought up some great insight for savvy entrepreneurs. Launching a startup can be daunting, and if we’re honest – most startups launch in your mind while at the water cooler in your current 9 to 5. So how do you know when it’s a good time to quit your day job and step out on your own?

Team #NoDaysOff


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Oct 3. FOCUS100 2014: The Most Diverse Tech Conference in the World

FOCUS100 is one of the most anticipated technology conferences of the year, bringing together diverse startups, innovative companies and top investors

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Oct 4. Global Mobile Hackathon

digitalundivided’s Global Mobile Hack is a day long hackathon dedicated to creating innovative ways to increase access to data/information on mobile platforms in urban communities.

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